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Let’s get one thing straight, addressing a subscriber by name is not personalisation.
Personalisation is the fine art of understanding your audience, sending timely emails and being relevant. To win the game of personalisation, you need to know more about your client – then apply this understanding to win over their loyalty. Use your guest acquisition and management systems to understand your audience and start becoming personal.
Addressing a subscriber by email is definitely a good touch though.
- 30-Nov-2021
- Updates